Timely Amazon changes

Several people ask when is the best time to monitor and make changes to your Amazon accounts? The answer is clear - all the time, now!

Here is a great example: Amazon will implement holiday peak fulfillment surcharges across FBA, Remote Fulfillment with FBA, MCF (Multi-Channel Fulfillment), and Buy with Prime from October 15, 2025, through January 14, 2026.

The fee levels remain unchanged from the previous year.

Implications and Action Items for Sellers

If you sell your products within one of these channels, consider the following:

* Update your landed-cost models (also known as the “golden price”) to reflect the additional per-unit fulfillment fees during this period. This adjustment will impact pricing, promotion planning, AOV thresholds, and profitability.

* If the incremental fee negatively affects your margin, consider shifting heavier or lower-AOV items to FBM (fulfillment by merchant) during this period. This is particularly relevant for products with low average order value or high size/weight. The shipping costs to move the first step from you to Amazon will be higher during this time.

* Ensure that any seasonal discounts or bundle promotions account for the increased fulfillment cost to mitigate the risk of margin erosion.

* Given the higher costs, ensure that your inventory turnover is calibrated to avoid holding stock shipped during the window but sold after peak season, which would result in absorbing higher costs for lower margins.

* Ensure that your reports and tracking systems appropriately tag the window so that you can compare to previous years and isolate the margin impacts.

It is clearly crucial for your brand sell on Amazon, but you must also understand the components to maintain your margins.